Naseeb Abdul Juma Issack globally known as Diamond Platnumz is a renowned East African artist from Tanzania. Over the years, Diamond has established himself as one of Africa's most successful and influential musicians.
His career took off in 2010 with the hit single "Kamwambie", which won multiple Tanzania Music Awards. Since then, Diamond has consistently released chart-topping songs and collaborated with major international artists. He has also won numerous accolades, including multiple MTV Africa Music Awards.
Music Career and Collaborations
Diamond Platnumz has collaborated with numerous international artists, showcasing his global appeal:
- Alicia Keys
- Rick Ross
- Morgan Heritage
- Ne-Yo
- Omarion
- Pitbull
- Diljit Dosanjh
These collaborations have helped expand his reach beyond Africa and solidify his status as a global artist.
Awards and Recognition
Diamond has received several prestigious awards, including:
- MTV European Music Awards (EMA): He won the Best African Act Award at the 2023 MTV EMAs, making him the first African artist to win three MTV EMAs.
- International Reggae and World Music Awards (IRAWMA)
His consistent recognition at international award shows demonstrates his impact on the global music scene.
Financial Success
YouTube Earnings
Diamond Platnumz's YouTube channel is a significant source of income:
- Monthly earnings: Approximately $48,000
- Subscribers: 7.73 million
- Total views: 2.17 billion
His YouTube success makes him one of the highest-earning African artists on the platform.
Performance Fees
For shows outside Tanzania, Diamond charges around $100,000 per performance, indicating his high demand and market value.
Endorsement Deals
He earns about $30,000 monthly from various brand endorsements, including:
- Pepsi
- Airtel
- iTel
- Red Gold
- Parimatch
- Nice One
- Coral Paints
- Hollantex
- Uber
- DSTV
- Coca Cola
- Vodacom
- Belaire
Investments and Assets
Diamond has diversified his wealth through various investments:
- 11 commercial properties
- A hotel
- Wasafi TV and Wasafi Radio (major shareholder)
- Wasafi Bet (a betting company)
- A $771,000 island
These investments showcase his business acumen and long-term financial planning.
Impact and Influence
Diamond Platnumz's success extends beyond music. He's a role model for aspiring artists in Africa, demonstrating how talent, hard work, and smart business decisions can lead to international recognition and financial success. His achievements have helped put Tanzanian and East African music on the global map, paving the way for other artists from the region.
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