CAF has unveiled the TotalEnergies AFCON Morocco 2025 Diaspora Tour, taking the AFCON trophy and a full celebration of African football culture to London and Paris. With music, conversations, and fan experiences built around the 2025 tournament, the tour aims to honour African diaspora communities and deepen their connection to Africa’s biggest football showpiece.
The Confederation of African Football (CAF) has launched the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 Diaspora Tour, a new campaign that will showcase African football culture and the AFCON trophy at flagship events in London and Paris, CAF and partner outlets announced this week.
According to an official statement on CAF’s website, the Diaspora Tour is a major international activation ahead of AFCON Morocco 2025, aimed at strengthening ties between the continent and its global diaspora through football, music, and cultural experiences.
African sports media report that the initiative is designed to celebrate African identity and honour diaspora communities that have helped elevate African football across Europe and beyond.
CAF said the tour will feature two headline events in Europe, beginning with a stop in London at Below the Lights in Piccadilly Circus on 28 November, followed by a showcase in Paris at YOYO in the Palais de Tokyo on 4 December.
Outlets, including African Insider, note that these gatherings will include live performances, panel conversations, and fan engagement activities built around the AFCON brand and the upcoming tournament in Morocco.
A central highlight of the tour will be the public display of the TotalEnergies AFCON trophy, which CAF describes as a symbol of continental pride and unity for Africans everywhere, from Casablanca to Lagos, London, and Paris.
Africa-focused football platforms say the trophy’s journey to key European capitals is intended to send a message that the “ultimate prize” of African football belongs to Africans at home and in the diaspora, reinforcing a sense of shared ownership of the tournament.
Sports media, including BSN Sports and Africa Soccer, report that the Diaspora Tour is CAF’s first dedicated AFCON roadshow targeted specifically at diaspora communities ahead of Morocco 2025.
The campaign will spotlight African football legends who became stars in European leagues, while also recognising the role of second- and third-generation African fans in sustaining the game’s popularity in cities such as London and Paris.
CAF tournament information indicates that AFCON Morocco 2025 is scheduled to run from 21 December 2025 to 18 January 2026 across multiple host cities, including Rabat, Casablanca, and Tangier, with ticket sales already underway amid high global demand.
Tourism and travel platforms note that Morocco and CAF have also promoted free e-visas for fans via the YALLA app, positioning the country as a gateway for African and diaspora supporters travelling to North Africa for the finals.
CAF officials quoted in the federation’s communications have described the Diaspora Tour as “more than a promotional campaign”, framing it as a bridge between “the continent that creates legends and the diaspora that champions them.”
Posts on CAF’s official social media channels emphasise that bringing the trophy and AFCON story to Europe is intended to deepen emotional ties with fans who may not be able to travel to Morocco but remain central to African football’s global reach.
African sports journalists and commentators have broadly welcomed the initiative, noting that it reflects CAF’s growing focus on international marketing and fan engagement, similar to other major continental tournaments.
Coverage in outlets such as Morocco World News and African Insider has highlighted the symbolic value of staging major pre-tournament events in two of Europe’s largest African diaspora hubs, with many viewing it as overdue recognition of long-standing support from communities in the UK and France.
Among diaspora fans, early reaction on social platforms highlighted by CAF and African media shows strong interest in the London and Paris events, particularly around opportunities to see the trophy up close and connect with African music and culture.
Some fan groups and community organisations in Europe have described the tour as a chance to mobilise supporters for travel to Morocco and to showcase African culture in prominent European venues.
Analysts quoted by Africa-focused outlets say the Diaspora Tour reflects the growing economic and cultural importance of African diasporas in global football, from broadcasting audiences to merchandise and tourism flows.
By anchoring pre-tournament activities in London and Paris, CAF is tapping into two of the largest African communities in Europe, which often serve as gateways for brands, sponsors, and media partners seeking to reach continental and international markets.
From a Pan-African perspective, the initiative aligns with wider efforts to position AFCON as a truly global event while keeping its roots firmly on the continent.
For African nations and businesses across East, West, and Southern Africa, the tour offers a platform to link football with broader agendas in tourism, creative industries, and diaspora investment, as Morocco prepares to welcome fans from across Africa for the 2025 finals.
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